Regardless of your subject area, playable experiences offer numerous benefits for both players and your business, organisation, or institution. These include:
– The game is your media
– Target young generations
– Collect valuable data
– Stand out from the competition
– Communicate in an appealing way
– Engagement for a long-lasting relationships
Apart from making your gamified content more competitive, you can also expand your reach. By offering a positive and memorable experience, you create happy audiences that spread the word without even realising. Even after the experience has passed, audiences will remember a fun experience. Remembering your name is an asset to grow your brand awareness and take actions that increase your conversion rates (pay attention to your messages, like your products, sign-up, share, and become attached to your products or services). All the above translates into a successful marketing campaign.
This can be word-of-mouth marketing, a prominent motivator of social influence. When your audience has a positive experience, there’s an increased chance that they will want to share their experience with their friends. By doing this online, it generates UGC (User-generated content). Social media actively encourages users to participate, like, follow, share and mention, which helps you build your presence on social networking sites. If you combine the game with a layered and multifunctional campaign that improves both audience engagement and brand reach, it can attract new audiences. Online review is another way to get promotion from your audience. After your visitors play the game, you can encourage them to leave a positive online review of their visit.
In the long run, investing time and money that you would otherwise spend launching a traditional marketing campaign in the creation of the experiences, can be the smartest decision. Playing games is perceived as real value rather than marketing. You offer them an interesting experience and in exchange, they promote you.
Young generations are becoming the largest consumer demographic for products and services. Generation Z, the first one to grow up with such fast-paced technology has notoriously short attention spans. Therefore, it is necessary to find ways to attract and engage with them. Offering gamified content provides the kind of connection that aligns with this audience. Furthermore, you can build lifelong audiences if you manage to craft an appealing brand identity for younger individuals.
The more you know your existing audience, the better you can design your products and services. That is why nowadays data is one of the most valuable assets for businesses, organisations, and institutions.
Gamification provides two significant advantages. Firstly, it enables you to engage with your audience in a more interactive and personal manner. Secondly, it allows people to share useful information about their demographics, motivations, and behaviour, all within GDPR compliance. This range of information ranges from contact details, age, product preferences, opinions, feedback, needs, desires, and interests, to insights into how your audience behaves, interacts, socializes, and collaborates. Then, gamification offers you the possibility to rely on data directly from your audience and learn from it to gain new and valuable insights.
Providing distinct experiences such as games can have a favourable effect on how both your competitors and your audience perceive you. Integrating gamification showcases a more playful personality, providing you with a competitive advantage. Likewise, it demonstrates your commitment to your audience, indicating that you understand their needs and are dedicated to crafting an experience tailored specifically for them. Ultimately, by doing something unique, you can stand out from the competition.
Games allow a shift from being a passive observer to the role of an active participant that ultimately leads to improved knowledge retention. Moreover, regardless of its complexity, nearly any concept or idea can be enhanced and made more appealing through gamification. Therefore, gamification can be a great way to share your messages.
Everything is in constant estate of change and so are people’s relationships with traditional experiences. Rather than attempting to engage your audience using conventional methods, you can build relationships with them and influence their decision-making process by offering something different. So, why not tap into human’s basic instinct to play? Gamification is a way of cutting through the noise, building awareness for your business, organisation, or institution, and increase your conversion rate in a unique way.
When your audience chooses to play a game, they also choose to interact with what your business, organisation, or institution offers in a more meaningful manner. As users are encouraged to take specific actions, engagement rates are higher, which can, in turn, be the very first step in a long-term relationship between your audience and your business, organisation, or institution.