Creating the game

EN Creating a gamified experience involves an understanding of the psychology, mechanics, and aesthetics of game theory. In this process many variables need to be considered, such as how much it adapts to your target audience, how accurately is the message you want to tell going to be understood and interpreted, what tools you can use to get an optimum result, and how to keep the game competitive and fun. Additionally, once the experienced is over, you want your audience to think and talk about it, and even encourage them to get interested, research and reflect about your subject in their own time.

How to achieve that?

Rather than crafting a generic experience, your aim should be to create a custom-made game that forges a deeper connection with your audience. It’s crucial to shape the right type of experience and decide if you need your players to show their knowledge and skills, or rather test their luck. You will need to identify the optimal gamification strategy and build a compelling narrative and storytelling that embrace the playful dimension, generates an emotional and immediate response from your audience, while effectively communicating your ideas.

Among other considerations, you need to create the right environment and narrative resources that enrich the players’ experience. It’s essential to set the appropriate levels for your audience and provide a range of stimuli and activities to engage players with different types of intelligence. Additionally, a clever use of rewards and achievements is crucial, alongside finding the right balance between presenting complex information and ensuring enjoyment, as well as between providing a fast learning curve and sustained engagement. Building a sense of progress is important to keep players motivated, captivated, and actively participating. Moreover, timing and intuitiveness should be carefully considered. All of these elements combine to ensure an experience that is truly enjoyable, promotes learning, and motivates action.